Abażury, designerskie lampy, dekoracyjne oświetlenie | Abazur.pl

1. Keyword Optimization:

• The website uses Polish keywords, which may not be relevant to international audiences.
• Some keywords are repeated excessively, such as "oświetlenie" (lighting) and "abazur" (table lamp).
• There are opportunities to incorporate long-tail keywords, such as "oświetlenie wewnętrzne" (interior lighting) or "oświetlenie zewnętrzne" (exterior lighting).
• Consider using tools like Ahrefs or SEMrush to analyze keyword competition and identify new opportunities.

2. Content Optimization:

• The content is primarily focused on product descriptions and promotions, which may not provide significant value to users.
• The website could benefit from more educational content, such as lighting tips, design inspiration, or industry news.
• Consider creating a blog to showcase expertise and attract organic traffic.
• Use headings, subheadings, and bullet points to improve content structure and readability.

3. Title and Description:

• Page titles are often too generic or repetitive, such as "Oświetlenie" or "Lampy".
• Meta descriptions are sometimes missing or too short, failing to provide a compelling summary of the page content.
• Suggested improvements:
  • "Oświetlenie wewnętrzne - Najlepsze lampy i zestawy"
  • "Lampy wiszce - Oświetlenie salonu, kuchni, sypialni"

4. Internal Linking:

• The website has a moderate number of internal links, but they are often scattered and not well-organized.
• Consider creating a clear hierarchy of content, with relevant links to related pages.
• Use descriptive anchor text to help users and search engines understand the content structure.

5. External Links:

• There are a few external links to other websites, but they are not particularly relevant or authoritative.
• Consider acquiring high-quality backlinks from industry-specific sources, such as lighting blogs or design websites.
• Use tools like Moz or Ahrefs to analyze link equity and identify opportunities for link building.

6. Technical SEO:

• The website loads quickly (around 2 seconds), but could benefit from further optimization to improve page speed.
• Ensure mobile-friendliness by testing the website on various devices and screen sizes.
• Verify the SSL certificate and ensure it is properly configured.

7. User Experience:

• The website has a simple, clean design, but could benefit from improvements in navigation and user interface.
• Consider adding a clear search bar, filtering options, and product categorization to improve user experience.
• Use tools like Google Analytics or Hotjar to analyze user behavior and identify areas for improvement.

Recommendations:

1. Conduct a thorough keyword analysis to identify new opportunities and optimize existing content.
2. Create a content strategy that includes educational content, such as a blog, to attract organic traffic and establish expertise.
3. Improve page titles and meta descriptions to provide compelling summaries of the page content.
4. Organize internal links to create a clear hierarchy of content and improve user experience.
5. Acquire high-quality backlinks from industry-specific sources to improve link equity.
6. Optimize page speed, mobile-friendliness, and SSL certificate to improve technical SEO.
7. Analyze user behavior and improve navigation, design, and functionality to enhance user retention.