Building the best workforce for People with Disability | Found

Keyword Optimization

1. Keyword Analysis: The website uses relevant keywords such as "disability workers," "employers," "job search," "support work," and "disability support." However, there's room for improvement in keyword density and relevance.
2. Suggested Keywords:
   • Long-tail keywords: "disability support workers in Sydney," "job search platform for people with disabilities," and "disability employment services" can be used to target specific locations and services.
   • Secondary keywords: "caregiver," "therapy," "rehabilitation," and "inclusion" can be used to describe the types of support work available on the website facilitates.
3. Keyword Density:
   • Aim for a keyword density of 1-2% for primary keywords and 0.5-1% for secondary keywords.
   • Use header tags (H1, H2, H3) to emphasize primary keywords and break up content.
4. Keyword Variation:
   • Use synonyms and related terms to avoid keyword repetition and create a more natural content flow.

Content Optimization

1. Content Quality and Relevance:
   • The website provides a good overview of the services and benefits offered, but some sections, like the "Blog" and "Contact Us" pages, need more content and depth.
   • Update the content to reflect the latest developments in disability support and employment.
2. Content Structure:
   • Use clear headings and concise paragraphs to improve readability.
   • Break up long blocks of text with images, videos, or testimonials.
3. User Experience:
   • Ensure that all content is accessible and usable on both desktop and mobile devices.
   • Use clear calls-to-action to encourage users to register or apply for jobs.

Title and Description

1. Page Titles:
   • Review and update the page titles to make them more descriptive, keyword-rich, and enticing.
   • Example: "Join the Disability Support Community - Found"
2. Meta Descriptions:
   • Write compelling and informative meta descriptions that include target keywords.
   • Example: "Found is a platform connecting disability support workers with employers. Register for free and find your next great opportunity."

Internal Linking

1. Link Structure:
   • Use a clear and organized linking structure to help users and search engines navigate the website.
   • Create a clear hierarchy of internal links, with primary pages linking to secondary pages.
2. Link Optimization:
   • Use descriptive anchor text for internal links (e.g., "Register to Post a Job Ad").
   • Avoid over-linking, as this can lead to a decrease in user experience and search engine rankings.
3. Link Equity Distribution:
   • Ensure that link equity is distributed evenly across the website, with primary pages receiving the most links.

External Links

1. Link Quality:
   • Evaluate the quality of external links, ensuring they point to reputable sources and relevant content.
2. Link Quantity:
   • Aim for a balanced link profile, with a mix of authoritative and relevant external links.
3. Link Acquisition:
   • Develop a strategy to acquire high-quality backlinks from relevant sources, such as industry publications and associations.

Technical SEO

1. Page Speed:
   • Ensure that the website loads quickly on both desktop and mobile devices (<3 seconds).
   • Use tools like Google PageSpeed Insights to identify areas for improvement.
2. Mobile-Friendliness:
   • Ensure that the website is fully responsive and provides a smooth user experience on mobile devices.
   • Test the website using tools like Google's Mobile-Friendly Test.
3. SSL Certificates:
   • Install an SSL certificate to ensure a secure and trustworthy browsing experience.
   • Configure the certificate to cover all pages and subdomains.

User Experience

1. Navigation:
   • Simplify the navigation menu to make it easier for users to find what they're looking for.
   • Use clear and concise labels for menu items.
2. Design:
   • Ensure that the website's design is visually appealing, accessible, and consistent across all pages.
   • Use a clear and easy-to-read font, with sufficient contrast and spacing.
3. Functionality:
   • Test the website's functionality to ensure that it works as expected on both desktop and mobile devices.
   • Use tools like Google's Lighthouse to identify areas for improvement.

By implementing these recommendations, the website can improve its search engine rankings, increase user engagement, and provide a better experience for disability support workers and employers.