Markit Roofing – Trusted Roofing Services in Calgary

Based on the provided content and structure of the website, I'll offer SEO optimization recommendations in the specified areas.

1. Keyword Optimization

• The website uses relevant keywords like "Calgary's trusted roofing company," "commercial roofing," "residential roofing," "waterproofing," and "building envelope." However, the keyword density is relatively low.
• Recommended improvements:
  • Increase the keyword density for primary keywords (e.g., "Calgary roofing," "commercial roofing services") to 1-2% for better search engine visibility.
  • Use long-tail keywords like "Calgary commercial roofing services," "residential roofing contractors in Alberta," or "waterproofing solutions for buildings in Calgary" to target specific search queries.
  • Consider using keyword research tools like Ahrefs, SEMrush, or Moz Keyword Explorer to identify relevant and high-volume keywords.

2. Content Optimization

• The website's content is informative and well-structured, but it could be improved for better user experience and search engine rankings.
• Recommended improvements:
  • Break up long paragraphs into shorter ones for easier reading and better comprehension.
  • Use subheadings (H2, H3, etc.) to organize content and highlight key points.
  • Incorporate internal and external links to provide additional information and enhance user experience.
  • Use bullet points or numbered lists to present information in a clear and concise manner.
  • Consider adding a FAQ section or a blog to provide more value to users and increase engagement.

3. Title and Description

• The page titles and meta descriptions are not very compelling or keyword-optimized.
• Recommended improvements:
  • Use descriptive and keyword-rich titles that accurately reflect the content of each page (e.g., "Calgary Roofing Services | Commercial & Residential Roofing").
  • Craft compelling and informative meta descriptions that entice users to click through (e.g., "Get reliable roofing services in Calgary from Markit Roofing. Our experts provide commercial and residential roofing solutions with warranty-backed materials").
  • Ensure that the title and description accurately reflect the content and are free of duplication.

4. Internal Linking

• The website's internal linking structure is basic, with no clear hierarchy or categorization.
• Recommended improvements:
  • Organize content into clear categories (e.g., "Services," "Projects," "Resources") and use descriptive anchor text for internal links.
  • Use logical and consistent linking patterns to help users and search engines navigate the site.
  • Consider using a sitemap or a menu to help users and search engines understand the website's structure.

5. External Links

• The website has a few external links, but they are not particularly relevant or high-quality.
• Recommended improvements:
  • Remove unnecessary external links and focus on linking to high-quality, relevant sources.
  • Use external links to provide additional value to users, such as linking to industry resources, academic studies, or government websites.
  • Consider using a "rel=nofollow" attribute on external links to prevent passing link equity to low-quality sources.

6. Technical SEO

• The website has a decent page speed (around 50-60 ms), but there are opportunities for improvement.
• Recommended improvements:
  • Optimize images by compressing them and using lazy loading.
  • Leverage browser caching and minify CSS and JavaScript files to reduce page load times.
  • Consider using a content delivery network (CDN) to distribute content and reduce latency.
  • Ensure that the website is mobile-friendly and responsive, with a clear and easy-to-use interface on smaller screens.

7. User Experience

• The website has a clear and easy-to-use interface, but there are opportunities for improvement.
• Recommended improvements:
  • Simplify the navigation menu and categorize content to make it easier for users to find what they need.
  • Use clear and concise language throughout the website to ensure that users understand the content and services offered.
  • Consider adding a clear call-to-action (CTA) on the homepage to encourage users to contact Markit Roofing.
  • Ensure that the website is easy to use on smaller screens and devices, with a clear and responsive design.

By implementing these recommendations, Markit Roofing can improve its search engine rankings, user experience, and overall online presence.