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I'm unable to access the website directly as it seems to be a custom domain. I'll provide a hypothetical analysis based on a general understanding of a typical website structure and content. Please adjust the recommendations according to the actual content and structure of the "merzie dev" website.

Keyword Optimization:

1. Keyword analysis: Conduct a keyword research to identify relevant and high-traffic keywords related to the website's content. Some possible keywords for a development website could be:
   • "web development"
   • "software development"
   • "mobile app development"
   • "custom software solutions"
   • "IT consulting"
2. Keyword density: Ensure the keyword density is within the optimal range of 0.5-2%. Avoid over-optimization, as it may lead to penalties.
3. New keywords: Consider long-tail keywords, such as:
   • "web development services for startups"
   • "custom software development for enterprises"
   • "mobile app development for e-commerce"

Content Optimization:

1. Quality and relevance: Ensure the content is well-written, engaging, and provides value to the users. Consider adding real-life examples, case studies, or testimonials.
2. Content length: Aim for a minimum content length of 500-700 words per page.
3. Content format: Mix up the content format by incorporating videos, infographics, or podcasts to cater to different learning styles.
4. Content updates: Regularly update the content to reflect the latest trends, technologies, and best practices.

Title and Description:

1. Page titles: Ensure the page titles accurately reflect the content and are keyword-rich. For example:
   • "Web Development Services | Custom Software Solutions | Merzie Dev"
   • "Mobile App Development | E-commerce Solutions | Merzie Dev"
2. Meta descriptions: Craft compelling and keyword-optimized meta descriptions that entice users to click through:
   • "Expert web development services for startups and enterprises. Get custom software solutions and IT consulting."
   • "Transform your e-commerce business with our mobile app development services. Get a seamless user experience."

Internal Linking:

1. Link structure: Organize the internal links in a logical and user-friendly manner. Use clear and descriptive anchor text.
2. Link distribution: Aim for a link distribution ratio of 30% homepage links, 40% category links, and 30% subpage links.
3. Link optimization: Use the following best practices:
   • Use descriptive anchor text
   • Use header tags (H1, H2, H3)
   • Avoid link duplication
   • Use the "rel" attribute for internal links

External Links:

1. Quality and quantity: Ensure the external links are high-quality and relevant to the content. Avoid linking to low-quality or spammy sites.
2. Link building strategies:
   • Guest blogging
   • Resource pages
   • Reviews and testimonials
   • Content partnerships

Technical SEO:

1. Page speed: Ensure the website loads quickly (less than 3 seconds) and is optimized for mobile devices.
2. Mobile-friendliness: Ensure the website is responsive and provides a seamless user experience on various devices.
3. SSL certificates: Ensure the website has a valid SSL certificate and is marked as "Secure" in the browser's address bar.

User Experience:

1. Navigation: Ensure the navigation is intuitive and easy to use.
2. Design: Use a clean and modern design that reflects the brand's personality.
3. Functionality: Ensure the website is accessible and usable on various devices.
4. Call-to-action (CTA): Use clear and prominent CTAs to encourage users to engage with the content.

Please note that these recommendations are hypothetical and may not be applicable to the actual "merzie dev" website. I recommend conducting a thorough website analysis and providing specific recommendations based on the actual content and structure.